We have looked at it from every possible angle and came back with one conclusion: square solutions can no longer fit in a well-rounded world. Our design practice begins there, which is a fertile ground for all kinds of ahas.

Designing ‘The Book of Kings’ meant honoring a cornerstone of Persian literature. Inspired by miniature paintings that once brought its stories to life, we reimagined a world of kings, heroes, and mythical beasts through bold type and intricate illustration.

Over four years, MSF invited artists worldwide to highlight humanitarian issues through illustration. We shaped these works into a catalogue that carries their impact. In 2023, the collection expanded to an exhibition at KED, Beirut.

A visual identity built on the forward slash—symbol of connection, movement, and multiplicity. It mirrors cross culture’s work: bridging ideas, sectors, and regions with cultural insight and strategic thinking. A flexible system for a consultancy shaping impact in the cultural and creative industries.

We illustrated the cover for Oranges in No Man’s Land, published by Macmillan. A powerful story of a ten-year-old girl risking death to make a lifesaving dash through war-torn Beirut in 1983—captured in bold colors and shadows that move between danger and resilience.

bilArabi is Pearson’s first Arabic language learning program—a full K–9 curriculum. We led the visual direction across digital and print, shaping a world that makes learning intuitive and engaging. With uncluttered layouts, a calming palette, and thoughtful iconography and illustrations, bilArabi is designed with the user experience at its center.